The Hard Reality Without a Website
Imagine a potential customer searches your name on Google or looks for your service in Vienna. What do they find? If you don’t have a website, they probably find your competitors — and book with them instead.
This isn’t hypothetical. 83% of Austrian businesses search online for service providers before calling. Without a website, you’re invisible.
What Does Your Missing Website Cost?
Not directly in euros — but in lost customers:
- Potential customers can’t find you on Google
- You appear less professional than competitors with websites
- You can’t explain your services in detail
- Prospects can’t contact you outside your business hours
- You lose credibility compared to the competition
A concrete example: A hairdresser in Vienna might get 10-15 customers per month through word-of-mouth. With an optimized website and Google Business Profile? 40-50 customers.
What Does a Professional Website Really Bring?
1. You Get Found on Google
People search for your service online. With a website, you appear in Google search results. That’s free, targeted marketing.
2. You Look Professional
A website is your digital business card. It shows you’re serious, you take your work seriously, and you’re up to date with modern business practices.
3. You Explain Your Services
With text, images, and video, you can show in detail what you do, how you work, and why you’re better than the competition.
4. Customers Can Contact You Outside Business Hours
A contact form or WhatsApp button means: People can reach out whenever they want. You respond when you have time.
5. You Build Trust
With testimonials, photos of your work, and detailed information, you show: I’m honest, I’m experienced, and others are happy with me.
What Does a Good Website Cost?
That’s the most common question. The honest answer: It depends. But here’s what’s realistic:
- Simple 1-page website: €800 - €1,500
- Multi-page website with 5-8 pages: €1,500 - €3,000
- Website with booking system or shop: €2,500+
- Monthly support (optional): €79 - €150/month
For many self-employed, a website pays for itself in the first month — through just 1-2 new customers.
What Should a Website Include?
You don’t need much. The essentials:
- Clear homepage that explains what you do
- Services page with details about your offerings
- About page — who are you, why should people trust you
- Contact form or WhatsApp button
- Optionally: gallery of your work or testimonials
That’s it. Not complicated, not overdone. Simple, professional, helpful.
The Bottom Line
A website is not optional. It’s as important as a phone or business card — except it works for you 24/7 and can reach potential customers around the clock.
The price is fair. The return is high. And the first step is simple: a free consultation.